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   Different Types Of Logos
 

There are three different "types" or styles of logos:

  • Illustration or "Styled" Logo
  • Emblem / Iconic Logo Style
  • Text-Based Logo

We have used some of the logos from previos projects to help describe what each logo "type" looks like. Below the examples are a few advantages and disadvantages for each logo type.


Illustrative Logo Types
Advantages:

Illustrative logo designs are high impact with a big WOW! factor and as such are very popular. Logo designs that are created using illustration skills are drawn out with pen and ink at the concept stage before digitizing. This means they are completely unique. Illustrative logo designs are also the best value for money because they require expert graphic design skills. Only real designers can work to this level of quality and skill.

Disadvantages:

Illustrative logo designs contain complex designs with many colors, and traditional print shops can be expensive. Having said that, digital printing is fairly low cost and is the way the print industry is moving. This means that if you shop around for the right printer you will most likely not have to pay a premium for printed materials. Another negative is that at very small sizes your logo design may be difficult to read.




Emblem Iconic Logo Style
Advantages:

The iconic/emblem type logo design is very popular with new businesses and high tech's. The style is clean and very professional. The emblem/icon usually represents in some way what the business is about. The icon can also be an abstract that has a deeper meaning. Modern fonts, few colors and traditional layout generally work very well with this logo type. The text can appear to the right of the icon or can appear below or even to the left. Iconic/emblem logos are easy to print and to brand the business. Works well even at smaller sizes.

Disadvantages:

Can go out of fashion very easily (Think ball and swoosh of the late 1990s early 2000s). Can be cryptic.



 

Text Logo Styles
Advantages:

This is the design style preferred by Fortune 500 companies. It feels clean and strong and the design can last a lifetime. Easy to remember. Not based on fads and fashions. Designed well, a text based logo design usually consists of more than just a standard everyday text font. The font would usually be rare and something is often done by the designer to make the logo intelligent and memorable. Often subtle. Very easy to brand and low cost to print.

Disadvantages:

Lacks WOW factor and as such smaller businesses usually benefit less using this type of design.

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